Course code: BED-2144

Social Media Marketing

Se how you can apply
Se how you can apply
Apply between November 1 and January 6
Campus Harstad
Semester / Year Spring 2025
Level Videregående emner, nivå II
Credits 10
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About the course

This course can be taken as a singular course.

Knowledge

Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied.

  • Possess general knowledge of digital media marketing and web analytics in consumer behaviour analysis
  • Recognises current opportunities and challenges in social media marketing, including issues related to privacy and other ethical matters
  • Knows the importance of analysing the value of different digital media options for consumers and firms and can compare it to social media marketing

Skills

Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills.

  • Can defend digital marketing planning from the standpoint of professional practice
  • Can collect, analyse and evaluate scientific literature for digital marketing
  • Can effectively (built on logic and literature) defend their decision making in digital marketing

Competences

Entail the ability to apply knowledge and skills to work and study.

  • Can work with others to solve problems in digital marketing
  • Can professionally interpret different data and information from web analytics
  • Can conduct a plan for social media marketing with a good understanding of its pros and cons
  • Practices digital marketing from an ethical point of view

Admission requirements

Higher Education Entrance Qualification.

Application code 9199.

Objectives of the course

The course on Social Media Marketing builds both an academic and practical understanding of professional practice in the field of digital marketing. The teaching emphasis such things as well-defined objectives, key performance indicators, communication plan, business models and methods in digital media, metrics and measurements, as well as integrated marketing communications. We will go through each and every media channel, its strength and weakness, and compare it with social media. This includes search engine marketing (including social search and both organic and paid searches), web pages, mobile, and affiliate marketing. Students will learn how to apply their knowledge to solve marketing problems with simulations, cases and practical exercises. By the end of the course students should know the importance of conducting analysis, strategy, and then implementation. Moreover, we will look at techniques and tools in digital marketing, where the concept of the social web will be emphasised.

Credit reduction

If you pass the examination in this course, you will get an reduction in credits (as stated below), if you previously have passed the following courses:

  • BED-2049 Digital marketing 10 ects

Teaching methods

The course will generally consist of the following parts: First, interactive lectures on theory and practice, explanation of approaches, techniques, and discussions about marketing managerial issues.

Second, presentations by students, simulations and case analysis.

Language of instruction and examination

English

Final exam

The course is closed and the last opportunity to take the exam after this semester is spring 2026 Please see this web site for more information

Information to incoming exchange students

This course is available for inbound exchange students.

This course has academic prerequisites. Please see the «Admission requirements» section for more information.

Do you have questions about this module? Please check the following website to contact the course coordinator for exchange students at the faculty: INBOUND STUDENT MOBILITY: COURSE COORDINATORS AT THE FACULTIES | UiT

Examination

Eksamener
Off campus exam Hand in: 23.05.2025 14:00 Hand out: 19.05.2025 09:00 Varighet: 4 Days A–E, fail F
Coursework requirements

To take an examination, the student must have passed the following coursework requirements

Mimic Social Approved – not approved
Oral presentation during class hours Approved – not approved

Alt du trenger å vite om før, under og etter eksamen, oppmelding, fravær klage og vitnemål: UiT Exams homepage

Re-sit examination

Students who do not pass the previous ordinary examination can gain access to a re-sit examination.

Previous years and semesters

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